Update: Profile Protein no longer appear to be trading.
Profile Protein launched last year with a really unique concept: a protein shot, not shake. This is something that I’ve never seen done before, but it makes so much sense!
Essentially, Profile Protein want to make it as convenient as possible for people to recover from exercise. Sometimes gulping down 400ml of other products after an intense training session isn’t the easiest on the stomach and can leave you feeling full and uncomfortable, so I think that this concept is amazing.
The shaker is really lovely too. It looks gorgeous, feels great to hold, and is obviously super-convenient to pop in a bag given its size.
Nutritional Information + Ingredients
Profile Protein try to keep ingredients to a minimum and their protein shots contain a maximum of five ingredients:
Whey protein concentrate (incl. Soya Lecithin), Flavouring, Sucralose, Natural Colour (Strawberry & Raspberry Blend).
Each serving contains 96 calories, including around 19g of protein, 1g fat and 1g carbs. That’s pretty impressive for a shot!
Taste + Texture
There are four available flavours: chocolate, vanilla, raspberry and strawberry. I have tried them all and can attest to their deliciousness. In flavour, they reminded me of the Petit Filous fromage frais that I used to adore. The shots were sweet, but not overly so, and the flavours tasted really natural.
Profile Protein shots require just 55ml of water to mix 25g protein powder. This may sound like a miniscule amount of water, but the mixability is incredible and I’ve always experienced a smooth texture. Using such a small amount of water with other products would leave you with nothing more than a paste.
I definitely give my seal of approval on taste + texture!
500g bags of Profile Protein shot powder are £16.99 (or £19.99 if you want to add a shaker). With 20 servings per bag, that works out around 85p per serving - not bad at all!
I really like the product. Ideally, I'd love to see whey isolate instead of whey concentrate, and a natural sweetener rather than sucralose in the ingredinets list. Overall though, it’s tasty and convenient, without compromising on the all-important protein quantity.
Occasionally I’ve found the little shaker a little difficult to drink out of; it’s too tiny to have a spout like a standard protein shaker so you have to remove the whole lid. This isn’t ideal when you’re drinking on-the-go, but then, with a quick shot, this isn’t a big issue.
What I love about the company itself is that the brains behind Profile Protein are a lovely husband and wife team based in Cambridge (my hometown!) who and conscious about what ingredients go into our bodies and ensure that their products are made in small batches, with lots of care.
Definitely the kind of brand that I want to have in my supplements cupboard!