Meet Natalie

Consultant, Strategist, Coach

I help brands and service providers in the health, wellbeing and lifestyle space approach marketing in ways that are healthier and more human.

I am a consultant, strategist and coach, based in the UK in the Guildford/Surrey/London area and work with businesses around the world.

Skills

  • Personal branding

  • Strategy

  • Positioning

  • Messaging

  • Storytelling

  • Communication

  • Audience profile development

  • Qualitative research - interviewing, focus groups

  • Market research + competitive analysis

  • Copywriting + editing

  • Brand strategy, management

  • Product - use & needs study, positioning, messaging

  • UX Design

  • Squarespace website setup

  • Educating + training

  • Improving systems + processes

  • Workshop facilitation

  • Coaching

  • Speaking + presenting

  • Extracting + organising information

Natalie Goodchild marketing strategist looking at brand colours

Types of health practitioner, creatives and service providers that I’ve worked with

  • Yoga instructor

  • Nutritionist

  • Somatic coach

  • Parent + child coach

  • Life coach

  • Massage therapist

  • Reflexologist

  • Breathwork Therapist

  • Filmmaker

  • Sound healer

  • Therapist

  • Health coach

  • Photographer

  • Artist

  • Change Management Consultant

  • Investor

I’ve worked with clients globally, including across the UK, USA, Canada, Australia, Germany and the Netherlands.

Brands I’ve worked with

Some of the companies I’ve worked with in a marketing role/capacity:

Natwest Logo
Vita Health Group Logo
Wild Wholistic Logo
CF Tummy Tracker Logo
Klayd Logo
University of Nottingham Logo
Reebok Logo
Anglia Ruskin University Logo
Luqel Logo
Samsung Logo
HIFAS Da TERRA Logo
Beam Logo

  • “Working with Natalie was exhilarating, exciting, challenging and thought-provoking. I thought I knew my business, but Natalie’s questioning-style and knowledge of marketing tools and planning really helped us progress quickly and get buy in from the whole business.”

    Helen Haider, Marketing Director, LUQEL

  • "There's a kind of power behind your softness. You've got the skills and the experience and the ability to pick up on things. I refer to you as a business strategist. Someone who actually works collaboratively with you to get results. I think the softness and the intuitive style that you have is that killer combination."

    Dee Raseta, Change Management Consultant

  • “Finding Natalie as our brand coach felt like destiny as if it was meant to be. Not sure how to put this but finding Natalie was as if she was sent to us magically to take Wild Wholistic to the next level. We loved that she understood our mission. She gave us guidance and clarity to our brand, gave us the courage and confidence that we much needed and helped us to bring our dream vision into reality.”

    Tamina and Pari, Founders, WILD WHOLISTIC

  • "I’d recommend you to any coach that feels lost in the process and can’t figure out their voice and has been through so many programmes and wants to just come back to themselves. Like all those coaches that keep shifting their bio, their names… Just go to Natalie and you’ll figure out who you are."

    Merly Amos, Life Coach

  • “For any creative you’re a great asset. Clarity is one of the best words I could use to describe you. To create clarity from the chaos, the ideas, the concept in the head, everything… and bring it to the light. And word them in ways that are easy.”

    Sara Declercq, Founder and Designer, SUNDER

  • "What you have done has actually helped me grow not just as a business, but as a person or as a director. I've learnt so much and I guess that's the biggest compliment is you've almost been a teacher and taught me."

    Sandy Rai, Investor, CEO

  • “Working with Natalie was a dream. She uses her unique combination of intuition and experience to pull out and put to paper the essence of the true self. She was able to structure my essence into tangible and actionable content and imagery that can be used to put my true self out into the world. She held me accountable and made sure I kept moving forwards, whilst also being sensitive to other things happening in my life.”

    Camille Akass, Health Coach


  • "I feel much more connected to who I am in my business - I appreciated the insightful questioning that challenged me to discover who I really am and who I am ready to serve."

    Jocelyn Barrie, Life Coach


Qualifications and experience

My marketing education has spanned both academic and highly creative, and is supported by my wider general knowledge of psychology, design and UX thinking. 

I’m a coach and strategist at heart, combining these approaches to reach an outcome that is holistic and bespoke to every project.

I’ve worked with small agencies and bootstrapped startups, through to one of the most award-winning global agency groups with clients like Reebok and Samsung.

    • Marketing BA Hons (First Class) - Anglia Ruskin University

    • UX Design - RED Academy

    • Fundamentals of Strategy - Sweathead

    • Strategy Summer Camp - Sweathead

    • Strategist, Consultant and Coach - Self-employed

    • Chief Marketing Officer - Beam

    • Marketing Manager - Vita Health Group

    • Associate Lecturer - Anglia Ruskin University

    • Account Executive - M&C Saatchi Sport & Entertainment, London

    • Account Executive - CCD PR, London

    • Communications Officer - Cambridge Style Week

    • Market Research Intern

    • Careers in Marketing (panel speaker) - Anglia Ruskin University, Cambridge, 2020

    • Employability Conference (panel speaker) - Anglia Ruskin University, Chelmsford, 2019

    • Employability Conference (panel speaker) - Anglia Ruskin University, Cambridge, 2018

    • Learning and Teaching Conference (panel speaker) - Anglia Ruskin University, Cambridge, 2017

    • University Open Day - Anglia Ruskin University, Cambridge, 2017

    • Careers Unlocked event (panel speaker) - O2 Go Think Big, London, 2017

    • Building a digital brand - O2 and England Rugby, London, 2017

Click ‘+’ on the relevant section to expand

To view my health credentials and experience, visit my health ‘about’ page.

I believe in taking a ‘root cause approach’ to all things in life, from marketing challenges to healthcare, which is what led me to strategy work in the first place. Strong roots create the most thriving growth. 

Why I do this work

Natalie Goodchild marketing strategist smiling

I wouldn’t be alive if it weren’t for our medical system and pharmaceutical drugs. And yet I would not thrive with a quality of life anywhere near what I have if I only relied on our centralised medical, pharma and food systems.

That is why I am so passionate about helping alternative health + wellbeing practitioners and businesses in my work.

More than ever we need options to support our wellbeing. Options that are holistic and integrative in nature. Options that do not suppress symptoms or hand out ‘diagnoses’ that aren’t the root cause.

We all need choice and freedom when it comes to managing our wellbeing. But to have this, we need to know what our alternative options are.

Many people do not know who they need to see or who/what support is available to them to manage their wellbeing outside of our westernised medical system. It can feel overwhelming and inaccessible. And yet it is crucial. 

I do what I do - as a brand, positioning and messaging strategist - to help alternative health practitioners + wellbeing providers be seen and to communicate what they do and the value of it, so people can find them and understand their options. So people can feel empowered to access the support that leads to improved wellbeing.

Natalie sitting leaning against a sofa in a light, bright room. She is smiling.

Work with me

Health and wellbeing practitioners or service providers

If you want to clarify your message, contact me to find out more about my signature package.

I also offer coaching session packages - and single session consultations - to bring clarity to other areas of your business, and to create structure and aligned action steps for you, based on your individual needs and intuition.

Start ups or small businesses

If you need fresh eyes on your brand or product marketing strategy, or your team could use some support, get in touch for a discovery call, where we can scope your project. 

Send a message via the contact form to arrange a chat about anything else.

Health + wellbeing credentials

Find more about my qualifications and experience in health and wellness on my health ‘about’ page.