MESSAGE
WELL

Message Well - a guide for clear messaging that leads to sales.

You'll be able to:

⚡️ Speak to people so clearly and specifically that they feel like you’re reading their mind

⚡️ Build trust and connection by letting them know you understand them

⚡️ Shift the way that they think for an ‘aha!’ moment that feels like gold to them → and has them signing up with you

⚡️ Identify your unique approach and be able to explain it to people in a way that makes it seem like ‘the solution’ they’ve been looking for

⚡️ Position yourself as an expert with every conversation and piece of content you drop

⚡️ Feel ease when you communicate what you do. No ‘starting from scratch’ energy every time you go to write a social media post. No second-guessing or fumbling for words. You can finally feel grounded as the expert that you are. 

Your messages can help you to connect more deeply with people through what you say, so that they turn into clients. 

Message Well talks you through exactly how.

It’s a PDF guide + editable Google Doc template that gives you an exact step-by-step process to create clear, client-focused messages that resonate with people → and lead to sales. 

It combines precise how-tos with coaching-style advice so you not only know what to say, but how to think about messaging in a way that feels good, simple and human.

Here’s what’s inside:

Message Well includes:

🌱 Foundations of messages:

• What is messaging

• Hierarchy of messages

• How to use a story framework for messaging

• TEMPLATE DOCUMENT to write out all of your messages

👁️ Client insight:

• How to frame clients in your mind, so you speak to people who are ready to buy

• All of the insights you need about your clients so that you always know what to say to get their attention

• The Micro Method that makes clients feel like you can hear their thoughts

• The Positivity Switch method that pulls in ready-to-buy clients like a magnet

• AI prompts to give you a jumping-off point

• How to get insights straight from your clients including:

  • 4 methods for gathering insights

  • Example emails/messages to invite people for a conversation

  • How to incentivise people to share insights

  • Questions to ask

  • Example script for the whole conversation

  • How to capture and organise the insights you get

  • Suggested discovery + feedback form questions

  • Discovery call script

💡 Your offer:

• Framing your offer as their solution

• How to turn skills into offers + offer suites

• How to price your offer

• How to name your offer

• How to get specific on the outcome that your clients will be drawn to

• How to develop a signature method (including how to name it and visualise it)

• How to articulate your process

• What key information to communicate about your offer

• How to write calls to action and next steps for your audience

• How to position yourself as the guide who has their solution

• A step-by-step guide to telling your story

• How to shorten your story without it feeling bland

• How to write your bio

🧲 The core message

• The Bridge Method that walks your client to your offer

• How to reframe people’s thinking so your offer becomes the obvious choice

• Clarifying your core message that everything ladders up to - and that guides everything you say

🌳 Applying your messages

• Turning insights into stories

• One-pager step-by-steps for creating content

• 9 messaging levers

• How to write your one-liner

• Brand-level message tips

• How to take people through stages of awareness

• How to test your messages

• How your messaging should evolve over time

• Communication techniques to make your message land

• Template for a website ‘sales page’

• BONUS PDF: Visual design to clearly convey your message

Delivered as:

• 160-page PDF

• Print-friendly version of the PDF

• Google Doc template

• Bonus: visual design PDF

Who this is written for:

This guide is particularly oriented to experts, service-providers and personal brands who are running a business. 

The principles in this guide are foundational principles of marketing messaging that will apply to anyone selling products, services or experiences. 

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