MESSAGE
WELL

If your messaging is unclear, people won’t connect with your offer - and they definitely won’t buy. Worse, it leaves you second-guessing yourself and feeling stuck.

Message Well changes that.

This 150-page PDF guide + editable Google Doc template gives you the exact step-by-step process to create clear, audience-focused messages that resonate - without losing your personality.

It combines precise how-tos with coaching-style advice so you not only know what to say, but how to think about messaging in a way that feels good, simple and human.

With strong messaging foundations, you’ll:

✔ Walk people through a journey that ends in them being ready to buy (without convincing)

✔ Clearly communicate the value of your work so the price makes sense

✔ Shift from ‘me-focused’ to audience-focused (without disappearing from your own story)

✔ Have confidence and direction every time you write, post, or talk about what you do

Better communication. Healthier business. 

Sales that feel natural, not forced.

Message Well includes:

🌱 Foundations of messages:

• What is a message/messaging

• Hierarchy of messages

• How to use a story framework for messaging

• Why to use single-focused messages

• Total checklist of messages

• TEMPLATE DOCUMENT to write out all of your messages, including a one-liner framework

👁️ Audience understanding:

• How to frame your brain around your audience

• How to deal with more than one audience

• How to figure out who your audience is

• What you do not need to know about your audience

• How to map your audience wants, problems and the context of their life

• How to create positive, ethical messaging that doesn’t push on ‘pain points’ excessively (and why this is important!)

• How to approach resistance from people

• How to get insights straight from your audience through ‘market research’ conversations, including:

  • 4 methods for gathering insights

  • Example emails/messages to invite people for a conversation

  • How to incentivise people

  • Questions to ask

  • Example script for the whole conversation

  • How to capture and organise the insights you get

  • Suggested discovery + feedback form questions

  • Discovery call script

• How to turn all of these insights about your audience into compelling messages

💡 Package the solution:

• Framing your offer as their solution

• How to turn skills into offers

• Why beta test your offer

• How to develop an offer suite

• How to price your offer

• How to name your offer

• How to articulate the root cause

• How to create a ‘belief shift’ in your audience

• How to articulate your process

• How to develop a signature method (including how to name it and visualise it)

• What key information to communicate about your offer

• How to write calls to action and next steps for your audience

• How to position yourself as the guide who has their solution

• A step-by-step guide to telling your story

• Hierarchy of your stories

• How to shorten your story without it feeling bland

• What makes stories shareable

• How to write your bio

• How to turn information about your offer into compelling messages

🌳 Applying your messages

• Tying everything together with brand-level messaging

• How to take people through stages of awareness

• How to test your messages

• Critical principles for messaging

• How your messaging should evolve over time

• How to write a website ‘sales page’

• Turning messaging into content

• How to write better to convey your message more clearly

• BONUS PDF: Visual design to clearly convey your message

Delivered as:

• 150-page PDF

• Print-friendly version of the PDF

• Google Doc template

• Bonus: visual design PDF

Who this is written for:

This guide is particularly oriented to service-providers and personal brands who are running a business.

The principles in this guide are foundational principles of marketing messaging that will apply to anyone selling products, services or experiences. 

Receive an instant download - a step-by-step you can start using TODAY!