MESSAGE
WELL
The guide to clear messaging that will get you more clients
If your messaging is unclear, people won’t connect with your offer - and they definitely won’t buy. Worse, it leaves you second-guessing yourself and feeling stuck.
Message Well changes that.
This 150-page PDF guide + editable Google Doc template gives you the exact step-by-step process to create clear, audience-focused messages that resonate - without losing your personality.
It combines precise how-tos with coaching-style advice so you not only know what to say, but how to think about messaging in a way that feels good, simple and human.
With strong messaging foundations, you’ll:
✔ Walk people through a journey that ends in them being ready to buy (without convincing)
✔ Clearly communicate the value of your work so the price makes sense
✔ Shift from ‘me-focused’ to audience-focused (without disappearing from your own story)
✔ Have confidence and direction every time you write, post, or talk about what you do
Better communication. Healthier business.
Sales that feel natural, not forced.
Message Well includes:
🌱 Foundations of messages:
What is a message/messaging
Hierarchy of messages
How to use a story framework for messaging
Why to use single-focused messages
Total checklist of messages
TEMPLATE DOCUMENT to write out all of your messages, including a one-liner framework
👁️ Audience understanding:
How to frame your brain around your audience
How to deal with more than one audience
How to figure out who your audience is
What you do not need to know about your audience
How to map your audience wants, problems and the context of their life
How to create positive, ethical messaging that doesn’t push on ‘pain points’ excessively (and why this is important!)
How to approach resistance from people
How to get insights straight from your audience through ‘market research’ conversations, including:
4 methods for gathering insights
Example emails/messages to invite people for a conversation
How to incentivise people
Questions to ask
Example script for the whole conversation
How to capture and organise the insights you get
Suggested discovery + feedback form questions
Discovery call script
How to turn all of these insights about your audience into compelling messages
💡 Package the solution:
Framing your offer as their solution
How to turn skills into offers
Why beta test your offer
How to develop an offer suite
How to price your offer
How to name your offer
How to articulate the root cause
How to create a ‘belief shift’ in your audience
How to articulate your process
How to develop a signature method (including how to name it and visualise it)
What key information to communicate about your offer
How to write calls to action and next steps for your audience
How to position yourself as the guide who has their solution
A step-by-step guide to telling your story
Hierarchy of your stories
How to shorten your story without it feeling bland
What makes stories shareable
How to write your bio
How to turn information about your offer into compelling messages
🌳 Applying your messages
Tying everything together with brand-level messaging
How to take people through stages of awareness
How to test your messages
Critical principles for messaging
How your messaging should evolve over time
How to write a website ‘sales page’
Turning messaging into content
How to write better to convey your message more clearly
BONUS PDF: Visual design to clearly convey your message
Delivered as:
150-page PDF
Print-friendly version of the PDF
Google Doc template
Bonus: visual design PDF
Who this is written for:
This guide is particularly oriented to service-providers and personal brands who are running a business.
The principles in this guide are foundational principles of marketing messaging that will apply to anyone selling products, services or experiences.
Receive an instant download - a step-by-step you can start using TODAY!
£237 GBP
One time purchase.
Refund notice:
Due to the digital nature of this product and immediate access upon purchase, all sales are final and non-refundable.
Delivery:
This will be delivered to your email inbox.
If you do not receive the digital product link upon purchasing, contact us with your transaction details to ensure your product is delivered as soon as possible.
